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Dryg
Redkroft – quick, quick, slick.
Grupa Pracuj – “You have Redkroft, you have a job site”
Grupa Pracuj, for whom we have already created two brands, approached us with a project for a new job search website for blue collars - suppliers, salespeople, warehouse workers, construction workers, drivers, operators, etc. Our task was to create a complete brand from the name and communication strategy to the entire visual identity system.
We started with the name "Dryg", which means “knack” (for something).
Dryg, ring, ding.
We aim our slogans at young people. In this way, we give meaning and character to a name that might seem archaic to them. For example, "dryg, tsyk, pyk" (tssk, knock) fit baristas, "dryg, dryń, dzyń" (brrinng, brrinng) – telemarketers.
The illustrations introduce humour and give the site a friendly atmosphere. We wanted to reduce the stress related to job searching at least a little bit.
We chose the typography to be as readable as possible (especially on mobile devices) and to be friendly, welcoming, and accessible. We wanted the maximum number of users to feel welcome on the website.
We prepared an extensive brand manual with guidelines for the logo, typography, colours, photos, illustrations, communication rules and more. All this makes it easier to use the designed materials and maintain the project's quality.
“Working with Redkroft is a pure pleasure. I recommend the studio to anyone who wants a product that reflects a coherent and well-thought-out set of user experiences. Brands created by Redkroft are not only designs and billboards. They are most importantly the answer to the needs of users whose spirit is perceptible in the concepts developed by the studio”.
Sebastian Jabłonowski
Product Manager, Dryg.pl
